Comments on A Life In Film: Shock tactics (marketing Australian films)

Guerilla marketing campaigns may be one way to get...

2008-11-17T16:03:00.000+11:00

Guerilla marketing campaigns may be one way to get things out there. Use the internet to gain volunteers in each state and offer a gala screening in return for services eg poster runs ( with quality posters, saturation of entertainment websites and blogs etc. Surely a sponsor would be willing to shell out for one nights expense to be including in the marketing campaign.

Simon J Cawte

Nicely put, Matt.

2008-10-15T16:14:00.000+11:00

Nicely put, Matt.

Hello. To add a bit more to this debate have a lo...

2008-10-11T12:19:00.000+11:00

Hello. To add a bit more to this debate have a look at the post on the red set; Does the Australian Film Industry need a brand makeover? (from September 21) - written just after Nash Edgerton spoke to a full house at AFTRS on Friday Sep 20

http://www.theredset.com/2008/09/21/does-the-australian-film-industry-need-a-brand-make-over/

That's very true. Without the broadband infrastruc...

2008-10-08T10:44:00.000+11:00

That's very true. Without the broadband infrastructure that countries where VOD has taken off take for granted, that delivery model is not a viable option.

Fingers crossed the upgrade will happen soon. We can't afford to be left behind.

Regarding Video-on-Demand, whether it be standard ...

2008-10-08T09:31:00.000+11:00

Regarding Video-on-Demand, whether it be standard or HD, is another issue altogether. You may be aware that a local VOD company, Reeltime, has gone into liquidation. It simply didn't work. They shelled out $35m and in the first three months of 207, there revenue from VOD was a paltry $24,000. Their model was all wrong expecting consumers to shell $700 for a set-top box to download the movies. Also, and more importantly, our broadband here is much too slow and unless Telstra gets off its arse and flips the switch to very fast fibre broadband, then VOD will always remain a distant cousin to DVD even though it is starting to take off in other parts of the world.

Matt,

This is fascinating, thanks. Post-th...

2008-10-07T22:42:00.000+11:00

Matt,

This is fascinating, thanks. Post-thesis I'll formulate a more coherent response (or indeed, a response of any kind).

Comments on A Life In Film: Shock tactics (marketing Australian films)

Guerilla marketing campaigns may be one way to get...

Nicely put, Matt.

Hello. To add a bit more to this debate have a lo...

That's very true. Without the broadband infrastruc...

Regarding Video-on-Demand, whether it be standard ...

Matt, This is fascinating, thanks. Post-th...

Matt,

This is fascinating, thanks. Post-th...